Have we lost our minds? In its laudatory and typically breathless CNBC-style, the New York Times informs us of the latest “financial innovation,” movie futures:
Think that this spring’s “Robin Hood” movie will be a blockbuster at the box office? Next week you will be able to put your money on it.
Cantor Futures Exchange, a subsidiary of Cantor Fitzgerald, expects to open an online futures market next month that will allow studios, institutions and moviegoers to place bets on the box-office revenue of Hollywood’s biggest releases. Last week, the company learned from regulators that customers could start putting money into their accounts on March 15.
“I’ve worked in the futures industry for a long time,” said Richard Jaycobs, the president of Cantor Exchange, who has worked with derivative markets and the cotton exchange. “And none of the products has the overall appeal that this does. This just has a tremendous potential audience.” See A Place to Bet Real Money on Movies
Mr. Jaycobs hopes to attract professional and institutional investors and is awaiting regulatory approval from the Commodity Futures Trading Commission. Predictably, we will also be able to short a movie, and gamble on its failure.
Investing or Gambling?
The financial crisis has laid bare the “casino” nature of modern capitalism. We have bet on everything from the failure of the housing market to the collapse of nation-states. But movie futures from an investment banking firm?
Somehow the movie industry survived from Edison’s first motion picture in 1889 to the twenty-first century without a futures exchange. The Times should have asked important questions: why do we now need a movie futures exchange? Should the average investor be permitted to speculate in movie futures? Is this truly investing, speculating or outright gambling?
In an iconic and wildly funny movie, Zero Mostel and Gene Wilder brought us the ultimate Ponzi scheme. Create a truly terrible and tasteless show, sell shares adding to many times the show’s purported cost by romancing amorous little old ladies to part with their savings, then close the show and pocket the excess cash. But in a twist worthy of O’Henry, the show is so bad it’s a hit. And our two financial gigolos end up in jail, pondering their bad luck and ignorance.
Selling movie futures allows clever Hollywood executives to profit on terrible movies. As anyone who spends time at the local multiplex knows, there are plenty of bad movies to go around. Soon the “Ten Worst Movies of the Year” could be a source of pride and profit. Or someone’s pension source? Where is the societal benefit?
The Financialized Economy
In The Mirage of a Financialized Economy, we pointed out the societal dangers of over focusing on things financial. Where our best and brightest should be working on new medicines, alternative energy sources or great achievements in art and culture, they are creating movie futures.
We have also become a gambling economy. When we are not being bombarded by ads for E-Trade, gold purchases or Bank of America, we are seduced into playing state lotteries, visiting Foxwoods or Las Vegas. To enhance revenue and climb out of their financial pits, states have become willing participants in this folly. And as we know, when the imprimatur of government involvement enters the scene, it is ever more difficult to discern the more from the less worthy enterprise.
Where are the advocates for unambiguously productive or worthy or timeless enterprises? And where are the marketers and sales forces who can convince us to invest in them? I wouldn’t bet on finding them anytime soon.
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