Early on I heard lectures on trial presentation from Irving Younger and Judge Herbert Stern. Their approaches and strategies were similar to winning trials. Present a clear and concise story. Maintain constant credibility with jury and judge. Highlight the “bad facts” presented by one’s opponent. Defuse these bad facts. In essence then, trial presentation is a form of advanced storytelling, and a coherent narrative is crucial. Whoever assembles and presents the best and most credible story at trial wins.
I found these techniques equally valuable in speeches to employees or senior management. Importantly, the speaker must connect with the audience, be credible, coherent and passionate about his subject.
This brings us to the current plight of President Obama, who addresses the country on almost a daily basis. The public, however, appears to be tuning him out. His speeches are articulate and fact filled, but he is not connecting with his audience, the citizenry.
One Man’s Theory
Drew Westen, Professor of Psychology at Emory University, analyzes President Obama’s leadership and speechmaking. In a recent lead article in the Sunday NY Times, he asks, “What Happened to Obama?”
…watching…his inaugural address, I had a feeling of unease. It wasn’t just that the man who could be so eloquent had seemingly chosen not to be on this auspicious occasion… It was that there was a story the American people were waiting to hear — and needed to hear — but he didn’t tell it. What Happened to Obama?
Stories matter. They orient and inform us, transmit knowledge and impart values. The public was primed for a compelling story from President Obama on how we got into the financial crisis and, even more importantly, how he intended to get us out. Millions had lost their jobs and many more their savings. Westen continues with the story he wishes Obama had told:
“I know you’re scared and angry. Many of you have lost your jobs, your homes, your hope. This was a disaster, but it was not a natural disaster. It was made by Wall Street gamblers who speculated with your lives and futures. It was made by conservative extremists who told us that if we just eliminated regulations and rewarded greed and recklessness, it would all work out. But it didn’t work out. And it didn’t work out 80 years ago, when the same people sold our grandparents the same bill of goods, with the same results. But we learned something from our grandparents about how to fix it, and we will draw on their wisdom. We will restore business confidence the old-fashioned way: by putting money back in the pockets of working Americans by putting them back to work, and by restoring integrity to our financial markets and demanding it of those who want to run them. I can’t promise that we won’t make mistakes along the way. But I can promise you that they will be honest mistakes, and that your government has your back again.” What Happened to Obama?
The failure to identify the malefactors who created the crisis and the inability to create policies that correct those errors plagues the Obama Administration:
A story isn’t a policy. But that simple narrative — and the policies that would naturally have flowed from it — would have inoculated against much of what was to come in the intervening two and a half years of failed government, idled factories and idled hands. What Happened to Obama?
To paraphrase Professor Westen, a psychologist and not a politician, we needed to know that the new President Obama could “fix the mess.” Here was an untested politician with little leadership experience and no significant accomplishments, also a person of tremendous political charisma. So far, he has chosen to politicize, compromise and negotiate, but not to lead. Damningly, Professor Westen concludes:
….Barack Obama stared into the eyes of history and chose to avert his gaze. Instead of indicting the people whose recklessness wrecked the economy, he put them in charge of it. He never explained that decision to the public — a failure in storytelling as extraordinary as the failure in judgment behind it. … He would have offered them a counternarrative of how to fix the problem other than the politics of appeasement, one that emphasized creating economic demand and consumer confidence by putting consumers back to work. He would have had to stare down those who had wrecked the economy, and he would have had to tolerate their hatred if not welcome it. What Happened to Obama?
Leadership vs. Politics
Whether leading the United States or a corporation, sincere and forceful communication is vital. President Obama’s speeches feel like the lectures of a learned academic: an academic who is eloquent, but has taught the course too many times and has lost his passion and interest. He is reading his script, but we cannot tell if he believes it.
Americans thirst for a leader who can bridge the gap between government and their personal needs. Unfortunately, President Obama is more interested in being a smart politician than a good leader. In the movie The American President, an emotional aide beautifully describes the public’s need for strong leadership: “They want leadership. They’re so thirsty for it they’ll crawl through the desert toward a mirage, and when they discover there’s no water, they’ll drink the sand.” The fictional President replies, “…we’ve had presidents who were beloved, who couldn’t find a coherent sentence with two hands and a flashlight. People don’t drink the sand because they’re thirsty. They drink the sand because they don’t know the difference.”
A recent Gallup poll measuring Obama’s approval rating has dropped to a new low. The American public is catching on to the idea that something has gone terribly wrong. We are starting to understand the difference between the water and the sand. The basic structure of society is at risk. Will we continue to abide platitudes and mediocrity? I think we are better than that! We should be creating and defining and sharing our narrative, and then forcing it on a President and government who do not seem to know what is wrong.
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